G10 Armchairs by Pierre Guariche for Airborne, 1920s, Set of 2

Midcentury French designer Pierre Guariche was born into a family of goldsmiths in Paris in 1926. He studied at the École Nationale Supérieure des Arts Décoratifs de Paris under René Gabriel, graduating in 1949. Next he worked in the studio of Marcel Gascoin, one of his former professors, and joined the Union des Artistes Moderns (UAM), a collective dedicated to the promotion of progressive design principles founded by Robert Mallet-Stevens in 1929. Through the UAM, Guariche was able to experiment with materials and forms and exhibit his work at the Salon des Arts Ménagers and the Salon des Artistes Décorateurs.

Guariche’s work was soon noticed and put in production by Galerie MAI, Pierre Disderot’s lighting company, and the newly formed Airborne brand—which began editing Guariche’s Prefacto Series in 1951. That same year, Guariche began designing for Steiner—a collaboration that led to Guariche’s famous Tulipe Chair (1953), Vampire Chair (1954), and Amsterdam/Tonneau Chair (1954).

In 1954, Pierre Guariche founded the Ateliers de Recherche Plastique (ARP) in collaboration with his two designer friends, Michel Mortier (1925-2015) and Joseph-André Motte (1925-2013). The trio had met while interning with Gascoin, and together they created a range of modernist, affordable furniture for Huchers Minvielle and others.

In 1957, Guariche became the artistic director for Belgian manufacturer Meurop, where his work embraced more biomorphic silhouettes, as in the Mars Armchair (1965), Jupiter Armchair (1966), and Luna Armchair (1967).

By the late 50’s, Guariche focused increasingly on public and private commissions, like La Plagne and Courchevel winter resorts in France.

Guariche was awarded the René Gabriel prize in 1965. He passed away in 1995.

Airborne is one of France's most successful and influential design companies of the modernist era.

Launched in 1951 by Charles Bernard (1904-1994), Airborne's first product was the AA Chair, originally designed in 1938 by Spanish-Argentinian collective Grupo Austral (Juan Kurchan, Jorge Ferrari-Hardoy, and Antonio Bonet). Knoll had produced Grupo Austral's original Butterfly Chair into the 1940s. After the war, however, Bernard's friend André Bloc informed him that Knoll no longer held the license. Bernard acquired the rights and, in Bloc's honor, renamed the new Airborne seat by taking the initials of Bloc’s magazine L’architecture d’Aujourd’hui. The AA Chair was a bestseller, and the profits generated by its sales allowed Airborne to collaborate with the most renowned French designers and compete with the biggest French producers.

Not content with merely reproducing licensed designs, Bernard was eager for Airborne to create original works with the design talents of the day. The company's first collaboration was with leading French designer Pierre Guariche, a partnership that led to the Prefacto series (1951-53), a complete suite of furniture comprised of curved tubular steel frames and wooden surfaces. Guariche also designed a successful collection of lounge chairs, sofas, and armchairs for Airborne. Other major designers to work with Airborne in the midcentury include René-Jean Caillette, Jacqueline Lecoq, Joseph-André Motte, and Antoine Philippon.

Airborne’s most innovative collaboration occurred when young designer Olivier Mourgue approached Bernard with his black leather Joker Easy Chair (1959). Bernard liked it and agreed to produce it. It was the beginning of a successful relationship that lasted over a decade and contributed to Airborne’s reputation taking off in France and abroad. Mourgue’s undulating Djinn Chair (1965) embodies the futuristic "Space Age" aesthetic of the 1960s and has firmly taken its place in design history. Thanks to an appearance on the set of Stanley Kubrick’s 1967 film 2001: A Space Odyssey, Djinn Chairs and Sofas, which are no longer in production, have become true collector's items and 20th-century design icons.

Unfortunately, the iconic status of the Djinn Chair was conferred retroactively. Despite enthusiastic critical reception, Airborne had a tough time selling the Djinn Chairs to retailers and customers at the time, who deemed the avant-garde design as “obscene.” To contend with response, Airborne reinvested in their retail network and, in 1962, decided to split the company in order to better reach their target markets: Airborne Résidence for the domestic market and Airborne Collectivité for commercial interests.

Airborne perfected the technique of covering injected foam rubber with a synthetic knit jersey fabric. The company's international fame spread in no small part due to their provocative publicity campaigns. Produced by Hautefille, the 1968 advertisement “Tout est là” provoked outrage due to its depiction of 50 curvaceous bottoms, a metaphor for the pliability and comfort of Airborne’s seats.

Despite its bold campaigns and innovative designs, Airborne didn’t survive the 1974 oil crisis and has been resold several times since, never regaining the confidence that defined the company at its peak in the 1960s.