A dozen reasons to love designer Serena Confalonieri


Quick Insight

By Audrey Kadjar

With the launch of projects for Mason Editions, Saba Italia, Altreforme, Doppia Firma, My Home Collection, Wall & Decò, Porro, and Pottocco, this year’s Salone del Mobile marked an important milestone for Serena Confalonieri. To put it simply, this Milan-based designer's career is totally blowing up. To celebrate her well-deserved success, we asked her to take over our Instagram and answer some quick questions about her creative process. Check it out!

 

Audrey Kadjar: If you could choose just one color for your designs, which one would it be and why?

Serena Confalonieri: Aquamarine. It’s like looking at the sky and at the sea in the same time. It gives a sense of calm.

AK: When did you decide that you wanted to be a designer?

SC: Actually I haven’t decided yet… It’s simply happening.

AK: What research is currently most informing your practice?

SC: Tribal cultures.

AK: What would you be doing if you weren’t a designer?

SC: Tennis player or drummer. I am poorly skilled at both activities, but I really enjoy them!

AK: What is your definition of good design?

SC: Strong concept; simple shape; good material.

AK: When do you feel the most creative?

SC: When I’m on vacation. A new place and free time are key ingredients for creativity.

Lotus Light by Serena Confalonieri for Mason Editions Photo © Mattia Maestri AK: Which gallery or museum inspires you most?

SC: The Natural History Museum in New York.

AK: What is your favorite magazine?

SC: I like The Plant, a design magazine related to the botanical word.

AK: Which contemporary artist or designer do you most admire?

SC: Hella Jongerius and Raw Edges.

AK: Which three designs are topping your must-have list these days?

SC: Maralunga Sofa by Vico Magistretti for Cassina; Camaleonda Sofa by Mario Bellini for B&B Italia; and Transience Mirrors by David Derksen and Lex Pott.

AK: If you could give one piece of advice to an aspiring designer, what would it be?

SC: Never never, never give up. And don’t listen to anybody’s opinion. Take decisions and make mistakes but don’t have regrets.

AK: What are your future projects?

SC: Relax after Milano Design Week, of course. And start working on a collection of glass accessories.

  • Text by

    • Audrey Kadjar

      Audrey Kadjar

      Born in the US to a French family, Audrey grew up in multiple countries. Before landing at Pamono, she studied art history in London and worked in the cultural industry. When she's not busy pursuing the perfect translation or posting to Pamono's social media accounts, she can be found writing for various cultural publications, working on her experimental zine, and pursuing art and photography projects. 

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